Klaviyo retention systems for Shopify DTC

Turn one-time buyers into a compounding revenue system.

LoopLift builds and manages Klaviyo email + SMS retention programs for Shopify skincare and beauty brands. More repeat purchases. Higher LTV. Measurable unit economics.

L C R R Learn Capture Convert Retain

What we do

Three things, done well.

1 2 3

Build your retention system. Automated flows (welcome, cart, post-purchase, winback, browse abandonment) + SMS sequences. Configured in Klaviyo with proper triggers, splits, and timing.

Run your campaigns and segments. Weekly sends targeted by engagement, purchase history, and lifecycle stage. A/B tested subject lines. No batch-and-blast.

Report on what matters. Weekly performance snapshots. Revenue per recipient, repeat purchase rate, contribution margin by channel. You see exactly what the system produces.

Why it works

Retention compounds. Acquisition doesn't.

Every repeat purchase lowers your blended CAC. A working retention system creates a flywheel: more purchases, more data, better targeting, higher margins. Here is how that plays out.

Month 1 Month 3 Month 6+

Flows run while you sleep.

Automated sequences trigger on behavior. A customer abandons a cart, browses a product, or makes a purchase — the right message sends at the right time without manual work.

Segments get sharper over time.

As purchase and engagement data accumulates, segments refine. First-time vs. repeat, high-AOV vs. discount-driven, 30-day engaged vs. lapsing. Targeting improves with every send.

Each cycle feeds the next.

Week one data informs week two campaigns. Month one flow performance shapes month two optimization. The system learns from its own output.

Unit economics improve measurably.

Higher repeat rate lifts LTV. Higher LTV supports higher front-end spend. We track this in the reporting — not as a projection, but as observed movement over 90-day windows.

The system

Four layers. One loop.

Each layer feeds the next. That is the loop.

Layer 1

Capture

List growth through high-converting popups, landing pages, and on-site forms. Grow the addressable audience without buying ads.

Layer 2

Convert

Automated flows turn subscribers and browsers into first-time buyers. Welcome series, abandoned cart, browse abandonment — each built with conditional splits and proper timing.

Layer 3

Retain

Targeted campaigns + post-purchase sequences turn one-time buyers into repeat customers. Segmented by behavior, not guesswork.

Layer 4

Learn

Weekly reporting on revenue per recipient, repeat rate, flow conversion, and deliverability. Insights feed back into the next cycle of optimization.

C C R L

Credibility

Built for this specific problem.

Klaviyo-first. The only platform we work in.
Shopify DTC only. No agencies, no SaaS, no B2B.
Weekly reporting. Not monthly. Not quarterly.
Skincare and beauty vertical focus.
Email + SMS. Both channels, one system.

Industry benchmarks we track against

25–40%Email + SMS share of total revenue (healthy DTC brand)
$36–$42Return per $1 spent on email (Litmus/DMA, 2023)
30–45%Repeat purchase rate target over 12 months

Benchmarks are industry ranges from public sources (Klaviyo, Litmus, DMA). Individual results vary by brand, list size, product, and price point. We do not guarantee specific outcomes.

The engagement

90-day build + optimize

One package. Everything included. No add-on pricing.

Full-service retention management

We build your system in weeks 1–3, then manage and optimize it through month 3 and beyond.

  • Sending domain authentication (SPF, DKIM, DMARC)
  • 6–7 automated flows built and configured
  • SMS sequences integrated alongside email
  • Dynamic segments by engagement, purchase, and lifecycle
  • 2–3 campaigns per week, written in your brand voice
  • Subject line A/B testing on every send
  • Weekly performance reporting (revenue, repeat rate, deliverability)
  • Dedicated Slack channel for questions and approvals

Starting at $2,500/month. 3-month initial commitment, then month-to-month.
Pilot engagements available at $1,500/month for brands that want to test the fit.

Book a 15-min audit

Questions

? ? ?

Flows are typically built and live within 2–3 weeks. Campaigns start in week 2 or 3. The full system — flows, segments, campaigns, reporting — is operational by the end of month one.

Klaviyo admin access, Shopify collaborator access, DNS access for domain authentication, and your brand guidelines (logo, colors, voice notes). We send an onboarding checklist after signing.

A 30-minute kickoff call, then roughly 1–2 hours per week for copy approvals and design feedback. We handle strategy, build, and execution. Your job is to approve, not to manage.

Flow revenue usually shows up within the first 2–4 weeks. Campaign revenue starts accumulating in month one. Measurable impact on repeat purchase rate and LTV takes 60–90 days of consistent sending and optimization. We report on all of this weekly.

$2,500/month for full-service management. 3-month initial term, then month-to-month with 30 days notice. Pilot packages start at $1,500/month for brands that want a smaller initial scope.

Pre-launch brands or those under $30K/month in revenue. Brands not on Shopify. Anyone looking for a one-time setup with no ongoing management. If you need paid ads, SEO, or social media — that is not what we do.

Free audit

See what your retention system is missing.

We review your Klaviyo account, check your flows, segments, and sending domain, and send you a short write-up of what we would fix first. No call required. Takes us about 20 minutes. Takes you 30 seconds to request.

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Ready to talk? Book 15 minutes.

We review your current setup, identify what is missing, and give you an honest read on the opportunity. No pitch deck. No pressure.

Grow your email revenue.

Weekly retention strategies for DTC beauty brands. Benchmarks, flow tactics, and campaign ideas — straight to your inbox.

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